Tate Museum goes international on cruise ships – Guardian

 

MUSEUM GLOBALISATION While the Guggenheim and the Louvre are building high-profile outposts in Abu Dhabi, the UK museum chain Tate is looking at a different approach to establishing a greater presence overseas and at home, by creating partnerships with existing institutions.

“Nor will it be limiting its reach to dry land” says The Guardian. In a three-year deal with P&O, a scheme called Tate Cruises has recently been established involving lectures to passengers by Tate experts. “It is a good opportunity to develop new audiences,” said the Tate’s director of media, Will Gompertz, adding that the outreach programme was “also financially beneficial to Tate”.

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