Making the art market transparent – the Artprice story video

ART MARKET DATABASE

If you are interested in how the internet is transforming the art market, you will be fascinated by this video which tells the nuts and bolts story of developing and running an auction price database.

artprice_index

By making price and artist information available in many languages to a global audience, anyone for the price of a US$50 a month or so can have at their fingertips expertise which was only available to the initiatiated as recently as the 1980s. Art and social historians concur that art price databases have played a powerful role in democratising the art market.

Although it already has 1.3 million subscribers and an image database of more than 115 million works, Artprice, the leading European art price database, is just at the beginning of what will be an extraordinary story in the twenty first century, promises its founder. A collector by heritage and an entrepreneur by nature, he tells of his passion and obsession for Artprice.

Hear his story and take a look behind the scenes in quirky black-washed, poster-pasted offices in France to see how its 50 employees bring  up to date auction data every day to millions of daily visitors.

Artprice revolutionises the art world video

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