CONTEMPORARY INDIAN VIDEO ART
Who are the emerging Indian video artists and the collectors of this up-and-coming genre? How can collectors display the work and should they be concerned with authenticity? Where can video art be seen and bought? Read on to find out more:
Video art: it is new
Video has the capacity to move a viewer, express emotion, and provoke thought. It is no surprise, then, that contemporary artists who have grown up exposed to moving images and storytelling films are utilizing video to express their artworks, and the medium has been elevated to a fine art that is being embraced by museums and collectors alike.
However, video art has only existed for about the past 50 years, or since the equipment became easily available to creatives for use. It surprisingly took awhile to gain momentum in India, a country with a rich film-making history, and has only gained popularity in the past few years.
But it is here to stay
Now, however, video is a mainstay in the contemporary Indian art scene with galleries exclusively devoted to the medium such as the Apeejay Gallery which has solely shown video and film art for the past 5 years. Video art is a necessary part of the best well-rounded contemporary art collections too and can be found in important collections such as the Lekha and Anupam Poddar Collection with the Devi Art Foundation.
But, the question remains, what exactly is video art, and how is it different from ordinary film?
So what is it exactly?
Bani Abidi, an active Pakistani video artist with pieces on display at museums including the MoMA in New York and the Devi Art Foundation Delhi, sheds some light on the distinction of video art in an interview with Tehelka Magazine.
“…A lot of artists work with abstract images. But then many don’t. The conventional idea of a plot, with a beginning, middle and end is only one way of storytelling. So if one wants to engage fully with the history and potential of the moving image, whether it is a feature film, a documentary, experimental cinema or an art work, the attachment to plot needs to loosen.
Defining video art is as difficult as trying to define painting as this or that type of image. Video art as a term makes more sense in historic terms. In the late 1960s, artists in Europe, Japan and North America had a grand time with the arrival of the first camcorder, the Sony Portapak…
Over the years, video art’s practitioners, influences and mediums have changed. The video medium is no longer of essence. Some artists use 16mm film and elaborate production methods to make short films, others fix their cameras on tripods and shoot performances in their studio. Some use broadcast quality video equipment to shoot an experimental documentary on the streets and yet another lot might just use archival television footage as material”
When asked where to go to experience video art in India, Abidi replied:
Big galleries in Indian metros frequently feature video art. Gallery Espace in New Delhi hosted a year-long program called Video Wednesdays, where guest curators were invited to present their selection of videos once a week. It culminated in a discussion and a final show which took place last week. At the India Art Summit in Delhi (August 19 to 21 2009) you can watch over 90 videos.
Regarding notable Indian video artists, Abidi commented:
Nalini Malini and Ranbir Kaleka are two of the most senior practitioners of this medium and both incorporate their experience of painting and art history in their projects. A filmmaker like Amar Kanwar comes from a documentary film tradition. Younger artists like Shilpa Gupta, Sonia Khurana and Kiran Subbaiah move between the roles of activist, performer and cinematographer.
An important distinction of video art lies within its display, which is a deliberate and important element of the artwork, and distinguishes it as more of an installation art piece than a conventional film. Some artists provide buyers with highly specific drawn instruction of their display design, while others only require works to be played in a loop on a wall-mounted flat screen. Custom plans for the display of video art in a buyer’s home can get extremely creative, and include projection on suspended screens or other unexpected surfaces.
The all important question among the commercially minded arts scene: Does it sell?!? Like all commercially available art, contemporary video artists are keen to find collectors. Bhavna Kakar is a curatur-turned-gallerist who is embarking on a project promoting Indian video artists, and during an interview with the Times of India he remarks, “Five years ago, there were no takers but now works are selling.”
Auction houses are also promoting Indian video art, with Sotheby’s selling Sonia Khurana’s video work Bird: Retake in the 2007 Southeast Asian art auction. Indian video artists have found support in both private collectors and museums, and an emerging group of contemporary art collectors, including the notable private collectors Anurag Khanna and Swapan Seth, have collections that are mostly comprised of video artworks.
Video art may have a viable base of enthusiastic collectors, but a common problem now with the buying and selling of video is the issue of unauthorized replication that devalues the legitimate limited edition works produced by an artist. This problem has been addressed with authenticity certificates, which are official documents required for the buying and reselling of pieces. Artists are also including watermarks in their videos, which can indicate authenticity to curators.
Curators and gallerists believe that video art is a natural progression for the generation that grew up in front of the TV and surfing the internet [Times of India.] In addition, convenient platforms like Youtube are making the display of video artworks to vast audiences very easy and cheap. The nature of video is also very tactile, as it can be easily edited and changed to create something new. Considering all these traits, more talented, tech-savvy youthful artists are sure to emerge. Arts-watchers should know, video art is officially a trend.
-contributed by Erin Wooters
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