Deutsche Bank signs 5 year lead sponsorship deal with ART HK

HONG KONG ART FAIR SPONSORSHIP

The May 2010 incarnation ART HK will only be the international art fair’s third event, but it has already earned the confidence-and sponsorship- of Deutsche Bank, the largest bank in Germany, which has recently signed a 5 year sponsorship deal with the young but promising Hong Kong art fair. Their enthusiasm for the fledging fair is understandable; ART INFO reports that in May 2009 (an uncertain time for art!) 27,856 people visited ART HK over four and a half days to view 110 galleries from 24 countries. In all, this accounts for a 31% jump in attendance over the inaugural fair in 2008.

Regarding the sponsorship, Michael West, Deutsche Bank’s head of communications for Asia Pacific, comments:

“Our sponsorship of ART HK is a reflection of both the scale and growth of Deutsche Bank in the Asia Pacific region and our longstanding global commitment to the arts… The success of ART HK in 2008 and 2009 demonstrates the high level of demand for a world-class art fair in the region.” –ART INFO

Regarding Deutsche Bank’s  sponsorship  of ART HK, Magnus Renfrew, the director of the fair who was profiled among 15 individuals without whom “the art world wouldn’t spin on its axis” in Art+Auction’s December 2008 Power Issue, comments:

“Globally, galleries are looking for new opportunities to expand their markets and increasingly are looking towards Asia… ART HK is now well established as a high-profile fair with proven high-quality attendance and solid sales results… Deutsche Bank’s involvement is a ringing endorsement of the solid foundations that we have laid in Asia to date. Our shared vision and active partnership will bring us one step closer to further affirming ART HK’s position as one of the leading art fairs.” –ART INFO

Deutsche Bank: a long-time art patron

Deutsche Bank is a well known patron of the arts, and controls one of the world’s largest corporate contemporary art collections, which is comprised of about 50,000 artworks from the 20th century. With the motto “Art Works,” the bank has maintained a pro-art agenda for the past three decades, making these artworks accessible to the public worldwide. It also collaborates with the Solomon R. Guggenheim Foundation on the Deutsche Guggenheim in Berlin.

And here’s what sources are saying about ART HK…

‘ART HK 09, raised its game at its second edition…It seems that by common consensus dealers from across the world have decided that the only viable venue for a pan-Asian international art fair is Hong Kong.’
Apollo

‘Hong Kong emerged as the one to beat in Asia…ART HK, located in a city noted for its transparency and ease of conducting business, will become a dominant force in the region.’
ArtAsiaPacific

‘….in a very short time Hong Kong will be the most important art trade fair in the world.  In fact – this could be the Art Basel of Asia.’
Die Welt

‘ART HK has won the battle to be the destination art fair for Asia’

The Art Newspaper

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