88-Mocca: how one collector is using technology to share his collection

ONLINE CHINESE CONTEMPORARY ART MUSEUM

Technology can be a powerful source for democratisation of art.  In this post we invite you to explore how one collector is using technology to turn his collection into an on-line museum and resource.

88-Mocca is an online museum that exhibits Fritz Kaiser’s collection of Chinese contemporary art, including prominent works by Zhang Xiaogang, Zhang Huan, Zeng Fanzhi, and Wang Guangyi.

It is not a novel concept but has the art world fully understood the lack of limits offered by an online museum. Admittedly works cannot be viewed physically which is a self-evident drawback. But against this art on-line enables viewers who would never have access to physical art works to access art. 

 On this site for example many major works of Chinese contemporary art can all be accessed in one place. And unlike a brick-and-mortar museum, it is possible to access 88-Mocca at all times, day and night. There are no limits to the number of exhibitions and content which can be put up creating easily accessed exhibition space that can also be changed at little extra cost. With no limits to the number of visitors, viewing times, number of exhibitions it is exciting to consider what effect this will have on bringing art to a new wider audience.

Wang Guangyi, Great Criticism: M&M's

Wang Guangyi, Great Criticism: M&M's

The power of the Internet has truly manifested itself here: aside from accessibility, users of sites such as 88 mocca are able to interact with art in ways they could not in traditional museums. You might find audioguides in traditional museums  but this site offers the ability to comment on works (allowing a conversation between viewers separated by time and space) and send e-cards.

Special exhibitions have been introduced: currently there is one by Yu Youhan in collaboration with ShangART gallery. There are videos that showcase specific pieces by artists and interviews with them.

Yu Youhan, Thermos

Yu Youhan, Thermos

Museums and the Web conference

If you are interested in learning more about museums and how the potential of the web can be harnessed, a international conference called Museums and the Web is held annually. Then next edition will be on April 13-17 2010 in Denver Colorado but papers from this and past conferences are all available to view on-line.

AL/KCE

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