Will Youtube become a new platform for video art? Guggenheim experiments

YOUTUBE GUGGENHEIM VIDEO ART ONLINE BIENNIALS

The world’s most popular online platform for video sharing, YouTube, will soon be put to the test as a potential new platform for art expression in joint initiative with the Guggenheim Museum. Launched this year, YouTube Play. A Biennial of Creative Videos is a creative video competition and art project committed to the exploration of online video art.

A media and an art institutions are cooperating to find out how the internet is changing the video art form and whether there is art in online videos – an emerging media which is continually establishing new ways to create, distribute and consume videos.

The promotional imagery for YouTube Play. A Biennial of Creative Video.

The promotional imagery for YouTube Play. A Biennial of Creative Video.

“This collaboration with YouTube gives us a chance to explore digital media, bring it into the museum, and see how it functions, see if it functions. And through the process learn more about the phenomenon, because we would like to believe that art is transformative.” Nancy Spector, deputy director and chief curator of the Guggenheim Foundation (as quoted in the Otago Daily Times)

For the competition, each applicant may submit one original video entry of ten minutes or less that he or she has created in the past two years. When the competition closes for entry at the end of this month, a team of Guggenheim curators will review all the entries and create a shortlist of 200. A separate jury of nine professionals – from various disciplines such as visual arts, filmmaking, animation, graphic design and music – will then select twenty to be screened in four Guggenheim museums worldwide. All 200 entries will be available to view on the YouTube Play channel.

“We are, in a sense, inviting people to raise the standards of YouTube. This is aspirational for people who are interested in seeing their work be taken artistically.” Nancy Spector, deputy director and chief curator of the Guggenheim Foundation (as quoted in the Washington Post)

The project provides an opportunity for anyone, albeit art professionals or amateurs, to submit an innovative, original video to YouTube Play to compete for the chance of having his or her winning entry shown in October in four Guggenheim museums simultaneously: the Solomon R. Guggenheim in New York, the Deutsche Guggenheim in Berlin, the Guggenheim Bilbao in Spain and the Peggy Guggenheim Collection in Venice. The jury is looking for innovative works that debate on, discuss, test, experiment with and elevate the video medium. They expect to see something “different” – not “what’s now” but “what’s next”.

“People who may not have access to the art world will have a chance to have their work recognized. We’re looking for things we haven’t seen before.” Nancy Spector, deputy director and chief curator of the Guggenheim Foundation (as quoted in the New York Times)

To express your thoughts and opinions of the biennial visit The Take, a platform for commentary and discussion of the project by Guggenheim-invited guests, staff, and web site visitors.

CBKM/KN

Related Topics: media – video, themes and subjects – technology, events – biennials

Related Posts:

Subscribe to Art Radar Asia for more coverage on biennials and art events

Bookmark  and Share


Leave a Reply

Your email address will not be published.