SOUTHEAST ASIAN ART ART AND THE INTERNET EDUCATION
The National Art Gallery, Singapore has come up with a nifty feature called “Artwork of the moment”, which is available now in their website’s sidebar. The aim of the initiative? To teach the world about the Southeast Asian art masters in an easily digestible way.
More and more, galleries and museums are taking on the challenge and responsibility of educating the public about their collections and art from their respective regions.
Many of the government-run art institutions throughout the world have more traditional publication departments that produce catalogues, press kits and materials for school teachers, others have physical children’s museums and educational centres in addition to their main exhibition spaces, but when it comes to promotion of their or their region’s art and artists, most have only just begun to embrace the international reach the Internet makes possible.
The National Art Gallery, Singapore is attempting capture the attention of this audience with “Artwork of the moment”. Located at the bottom of the left-hand sidebar of the gallery’s website homepage, the feature shows an image of an artwork by a Southeast Asian artist, complete with artwork details.
Click on the image and you are linked to further information on the artist, made available through the gallery’s collection database. The image changes with each page refresh meaning that each and every artwork held by the gallery has the potential grab a bit of homepage time.
Other educational resources available on The National Art Gallery, Singapore’s website include two online games, one of which, called “Like”, asks you to choose artworks you find most appealing in order to compile a profile of your art preferences. The other tests your pattern matching skills. A few publications are profiled on their site and some are available to order through email.
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