CONTEMPORARY ART FAIRS CORPORATE SPONSORSHIP
By supporting New York’s inaugural Frieze Art Fair, Deutsche Bank is now the lead sponsor of all three Frieze events. The banking giant’s involvement in contemporary art extends to Asia, where ART HK is one of their most important art partnerships.
As reported in The FINANCIAL,
Pierre de Weck, Member of the Group Executive Committee of Deutsche Bank and Chairman of the bank’s Global Art Advisory Council: “The Frieze Art Fair London is one of today’s most internationally significant cultural events. Our involvement has the aim of creating access to contemporary art. This is why we are also supporting the Frieze Art Fair in New York. We are convinced that it will rapidly develop into one of the leading art fairs on the American continent.”
Deutsche Bank has set new benchmarks around the world with its commitment to contemporary art and has long maintained a presence at selected art fairs at key international locations. In addition to the Frieze Art Fair, these include ART HK in Hong Kong, TEFAF in Maastricht and the Tokyo Art Fair in Japan.
In addition to sponsoring events around the globe, Deutsch Bank is also a major investor in Asian contemporary art and is one of the largest corporate collectors of art objects. Their collection contains over 57,000 works, with a strong emphasis on contemporary rather than traditional art. At an ArtInsight forum, Melanie Cassoff, Director/Relationship Manager of Deutsche Bank Private Wealth Management, echoed this sentiment, saying that art “represents part of Deutsche Bank’s identity”.
Deutsche Bank’s involvement with ART HK dates back to 2009, when they agreed to be the lead sponsors of the fair for an initial five-year period. Discussing the partnership, Head of Communications for Asia Pacific Michael West was quoted as saying, “Our sponsorship of ART HK is a reflection of both the scale and growth of Deutsche Bank in the Asia Pacific region and our long-standing global commitment to the arts.”
In the past, the bank has drawn upon its massive collection to organise themed exhibitions in conjunction with different contemporary art fairs. In 2011, Deutsche Bank curated “Brand new perspectives“, a show of Asian contemporary works at the International Commerce Centre, while also collaborating with the Goethe-Institut of Hong Kong for the exhibition “Urban Utopia – If and Only If”. Both exhibitions ran concurrently with ART HK 11.
- Art museum independence challenged – The Guardian – April 2012 – a more critical take on the implications of corporate investment and involvement in contemporary art
- Hong Kong art fair ART HK 11: First day fair impressions – May 2011 – Art Radar Founder and Executive Editor Kate Cary Evans’ first look at the 2011 fair, including Deutsche Bank’s exhibition
- Fine art funds trends today – ArtInsight panel talk summary – March 2011 – a forum that looked at the future of art funding that included a representative from Deutsche Bank
- Why do banks buy art and will they continue to? BBC podcast – December 2009 – a close look at the motivations behind bank art collections
- Deutsche Bank signs 5 year lead sponsorship deal with ART HK – December 2009 – the initial announcement of the partnership between Deutsche Bank and ART HK
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