Bravo TV shows once again that the contemporary art lifestyle has a broad appeal.
Cable television channel Bravo will debut a new documentary-style reality show Gallery Girls on 13 August 2012. The show follows seven twentysomethings around New York City as they try to make a name for themselves in the art world.
The show’s “cast” includes Maggie Schaffer, Amy Poliakoff, Angela Pham, Claudia Martinez Reardon, Liz Margulies, Kerri Lisa, Chantal Chadwick and Liz Margulies, daughter of collector Martin Margulies. Though Bravo has been tight-lipped so far on the details, one scene from the trailer shows a cast member interviewing at the Chinese contemporary art-focused gallery Eli Klein Fine Art.
The show follows the girls as they try to make it in a world that can be unforgiving to young professionals. One major plot point seems to be the clash between the posh Manhattan scene and the more edgy Brooklynites. The show also focuses on how the girls got involved in the art scene; some are self-made and some born into it.
One testimonial from a woman who was approached to be on the show (and declined) revealed that most of the participants were scouted from Craigslist and did not have much experience working in the arts. The show was said to be arranging internships for them.
This is not Bravo’s first foray into art-centric reality television. They previously produced two seasons of the elimination competition-style reality programme Work of Art aimed at finding upcoming contemporary art superstars. With Gallery Girls, the channel seems to be aiming towards a more documentary style a la The Real Housewives or The Hills.
Though they are aiming for a more mainstream viewership, the last few years have seen a wave of new television shows focused on contemporary art, ranging from academic documentary-style programmes to lighter fare and even some that focus on Asian art.
- Art for the masses: contemporary art on television and web – list – March 2012 – a list of the top contemporary art television programmes from Asia and the world at large
- Millenium Magazines at MoMA: What is from Asia? Resource Alert – March 2012 – a roundup of the Asian contemporary culture magazines featured in a recent MoMA exhibition
- 3D digital art catalogues soon a reality – TED video demonstration – September 2011 – a TED talk on how digital platforms can be used to create interactive, multimedia art catalogues
- Tune in to Art International Radio for 30+ talks on Asian contemporary art – May 2011 – a US radio station that produces podcasts covering a range of contemporary art topics
- Contemporary art blogs in 2010: Who made the Arts Media Contacts top 10? – January 2011 – a top ten list of the best contemporary art blogs of 2010
- 3 art DVD stocking stuffers to buy – November 2011 – Art Radar‘s recommendations for the best in art and art history DVDs
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