India’s newest online art resource aims to boost the country’s “emerging, original artistic talent.”
Slated to launch gradually in 2013, stART&D will be an online forum focusing on contemporary Indian art and culture. The initiative of arts entrepreneurs Anita Horam and Mozez Singh, stART&D aims to provide a platform for emerging Indian artists and creative communities.
In 1991, The Thing became the first international internet community of artists. In 1996, Art Daily went live as the first online art news resource. Now, in 2013, producer, writer/director/creative consultant Anita Horam and her colleague producer/film-maker/designer Mozez Singh have launched stART&D, an India-based digital platform for art and design.
The platform will eventually include a digital magazine, public access exhibitions and information about partnership programmes and projects facilitated by stART&D. Explaining her and Singh’s goal of using technology to promote art representative of “India Cool” Horam, who has a background in commercial television, said,
The idea originates from our own personal interest in all things that are expressions of contemporary pop culture, that are evolving and emerging from India.
Their aim, says Horam, is “to build a platform and brand name that become synonymous with finding and discovering emerging, original artistic talent from India.” They will collaborate with emerging artists to produce work, either through promotion or through the use of online media. Horam says that she hopes this will encourage the formation of a creative community that will provide opportunities to emerging talent and backing for future projects.
Shilpa Gupta on stART&D
The first artist to be featured on the stART&D site is Shilpa Gupta, whose installation piece entitled I live under your sky too, is introduced and discussed by the artist and members of the public in an online presentation.
I live under your sky too is an installation of neon lights, blinking the words “I live under your sky too” in English, Hindi and Urdu.
A video also shows the installation being presented to residents of the local community of Bandra during a celebration featuring a choir singing songs from different cultures. The piece is also site-specific: “It is important for me to have the work in Bandra,” said Gupta in a press release quoted in Art Asia Pacific. “It has such a rich and varied mix of people from different backgrounds and faiths.”
Indian art online
stART&D joins several other online forums that promote, discuss and market Indian art. ARTINFO India is an online news and features magazine that promotes India’s contemporary art scene, often using multimedia resources alongside more traditional text and images. Online auction house Saffronart also manages a digital arts platform comprising a blog, virtual galleries and social media channels.
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