The Sovereign Art Foundation launches a 30-day campaign to woo interested buyers.
In the lead up to the live auction and gala dinner on 8 May 2015 in Hong Kong, the Sovereign Art Foundation is reaching out to potential bidders to ensure the best prices for the shortlisted artworks in the competition.
The Sovereign Asian Art Prize, one of the most successful contemporary art prizes of its kind in the region, has two aims: to promote the work of exceptional mid-career artists, and to raise money for disadvantaged children across Asia through auction.
For its 2014-2015 edition, 30 artists were shortlisted from 236 nominations, announced in early February 2015. The shortlisted works were exhibited from 11 to 13 March 2015 at Sheung Wan, Hong Kong. Of these 30 finalists, a grand prize winner will be announced on 8 May 2015, receiving USD30,000 as prize money. On the same night, the remaining 29 works will be auctioned off, with half the proceeds going to the artist, and half to the Foundation’s charity partners.
The Sovereign Art Foundation has launched a 30-day social media campaign to ensure that they are able to attract satisfying bidders. As part of their campaign, they asked nominators – independent art professionals handpicked and appointed by the Sovereign Art Foundation, with Art Radar‘s Executive Editor Kate Cary Evans among their number – to speak about their artists.
This year, for the first time, sculptural works were added to the accepted categories for the competition. Korean artist Xooang Choi, who works with hyperrealistic sculptures, is one of the finalists with his work Isometric Female.
According to Kate Cary Evans, Executive Editor of Art Radar,
Choi’s sculptures are usually based on the human form, often in some kind of distorted or surreal way, and he uses his sculptures to comment on contemporary society. He’s interested in human relations, and also in the human psyche.
Meanwhile, Singaporean new media artist Eugene Soh (b. 1987) is nominated for his work Sunday Afternoon on the Island of Singapore, in homage to Seurat’s famous Sunday Afternoon on the Island of La Grande Jatte (1884).
According to nominator Daryl Goh, himself a multimedia artist and curator:
Eugene’s work brings modern art and contemporary life together in one picture. […] He has a trademark signature, which is the parody of iconic works, showing vignettes of everyday life in 21st century Singapore.
According to Howard Bilton, Chairman and Founder of The Sovereign Art Foundation:
We think this is, yet again, a very strong body of work. Once again the judges have been extremely pleased with the quality of works entered and this has been reflected by the high scores they have given. We believe that all works are of investment quality.
In addition to the Grand Prize, one artist will also be awarded the Schoeni Prize of USD1000 based on popular vote. The public can vote for their favourite artists online.
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