PHOTOFAIRS, organised by the World Photography Organisation (WPO), will open a new fair in 2017 in San Francisco.
Following on the success of PHOTOFAIRS | Shanghai, the host of the prestigious Sony World Photography Awards, WPO, has announced its new sister fair’s first edition taking place in late January 2017, as a boutique fair located at the Festival Pavilion, Fort Mason Center, San Francisco.
The World Photography Organisation (WPO) has just announced the curators, advisory board and galleries for Shanghai’s new sister fair in San Francisco, PHOTOFAIRS | San Francisco, which will take place from 27 to 29 January 2017, following on the success of the Shanghai edition.
WPO launched its first art fair dedicated to fine art photography in September 2014 in Shanghai. The event was branded as PHOTOFAIRS | Shanghai in 2016, when the fair’s third edition closed on 11 September with its strongest ever sales and a significant increased attendance from collectors (PDF download) both internationally and across mainland China. The next edition will open from 8 to 10 September 2017. The 2016 Shanghai fair, sponsored by Mercedez Benz, saw over 27,000 visitors coming to see 50 galleries from 24 cities in 15 countries at the Shanghai Exhibition Center during its three days.
There was an increase in engagement with Chinese audiences, and a great reception for the work presented by the new Connected sector, featuring Chinese moving image works, and Platform, including galleries exhibiting for the first time in China. Important collectors and institutional directors attended the fair, such as Budi Tek (Founder, Yuz Museum, China), Jiyoon Lee (Managing Director, Museum of Modern and Contemporary Art, Seoul), Wang Xiye (collector), Lu Xun (Collector and Director, Sifang Art Museum, China), Qiao Zhibing (collector and Founder, Qiao Space) and Charles Jin Hongwei (collector), among others.
Works offered ranged from USD2,000 to USD200,000, with prices averaging around USD5,000-15,000. Notable sales were registered by Mohsen Gallery (Tehran) in the Main sector who sold several works by Mehdi Abdolkarimi for USD4,000 and two by Mehrdad Afsari USD11,500 and USD10,000, BANK (Shanghai) who sold all editions of Daido Moriyama‘s work, and Gallery Koo who sold out their solo presentation of JinHee Kim.
In the closing press release, Artistic Director Alexander Montague-Sparey says:
We are proud to remain the most international art fair in mainland China and to confirm our position as the leading destination for collectable photography in Asia. The cutting-edge, high quality, controlled environment of the fair allows us to be focused around the conversation of photography, and has ensured continued growth of the fair since its inception in 2014. The market in China has greatly matured and this has enabled us present exciting, emerging artists from China and across the Asia Pacific region, while still offering pieces by masters of the medium.
Commenting on the announcement (PDF download) for PHOTOFAIRS | San Francisco, Montague-Sparey says:
PHOTOFAIRS | Shanghai and San Francisco are today synonymous with the opportunity to discover new collectable contemporary artists who dedicate their practice to photography and moving image, alongside established names. The hand-picked works presented in both destinations celebrate fresh and relevant material at the regional and international level. […] Photography and photography collecting is in the DNA of San Francisco. From the f.64 Group in the 1930s all the way to the brand new Pritzker Center for Photography at SFMOMA, San Francisco has always been very respectful and celebratory of photography as a medium, at the highest level.
PHOTOFAIRS | San Francisco 2017
The San Francisco fair will launch with a press preview, a collector’s preview and an opening night by invitation only on 26 January 2017, and will open to the public from 27 to 29 January. The Fair will spotlight photography from the West Coast of the United States, alongside European and Asian artists never seen in the Bay area. The works on offer for sale will fall into the three sectors of Main, Connected and Platform.
Main, presenting established galleries of any age, will include exhibitors like Ratio 3 (San Francisco), ROSEGALLERY (Santa Monica), Edwynn Houk Gallery (New York & Zurich), Danziger Gallery (New York), Vanguard Gallery (Shanghai), Galerie Stephan Witschi (Zurich), Three Shadows +3 Gallery (Beijing) and CAMERA WORK (Berlin).
Platform, which will spotlight emerging international galleries who have never before exhibited in the United States, will featured first time galleries including Ellipsis Projects (Istanbul & London), East Wing Gallery (Dubai) and Mohsen Gallery (Tehran).
New York-based curator Lindsay Howard will guide Connected, expanding on the fair’s recently introduced focus on moving image and new media works. This sector will showcase emerging and mid-career artists who specialise in digital media, including video, custom software and web-based artwork. Connected will feature public programmes led by experts in the field, who will discuss best practices for collecting, displaying and conserving digital art.
The fair will also feature a programme of talks and curated exhibitions, such as “Insights: New Approaches to Photography Since 2000”, co-curated by Allie Haeusslein, Associate Director at Pier 24 Photography, and Alexander Montague-Sparey. “Insights” is a museum-quality exhibition which will explore photographers committed to making unique prints using 21st century techniques offered for private sale.
Launched at PHOTOFAIRS | Shanghai in 2016, the San Francisco “Insights” exhibition will spotlight important work by young West Coast artists alongside European and Asian artists. Quoted in the press release, and talking about the exhibition, Haeusslein comments:
Insights is an innovative platform within the context of an art fair, one that will engage and excite the community through a rigorously curated exhibition and compelling programming. Our focus on new approaches to the landscape—a subject with a long-standing relationship to the history of photography in the West—will be used to position contemporary photographers from this region alongside peers from around the world who share a similar visual sensibility or technical approach.
C. A. Xuan Mai Ardia
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