musée YVES SAINT LAURENT marrakech opens in Morocco

musée YVES SAINT LAURENT marrakech (mYSLm) opened on 19 October 2017.

A new addition to Marrakech’s culture and arts landscape, the museum is dedicated to the life and work of the French fashion icon, and will also host temporary exhibitions.

musée YVES SAINT LAURENT marrakech. Façade. Fondation Jardin Majorelle. © Nicolas Mathéus

musée YVES SAINT LAURENT marrakech. Façade. Fondation Jardin Majorelle. © Nicolas Mathéus

musée YVES SAINT LAURENT marrakech (mYSLm) opened its doors this week on 19 October 2017, only a couple of weeks after the launch of the Musée Yves Saint Laurent Paris on 3 October.

Both museums are dedicated to the life and work of French fashion icon Yves Saitn Laurent. In Paris, the museum, located on the legendary premises of his former haute couture house in Avenue Marceau, also home to the Fondation Pierre Bergé – Yves Saint Laurent, will exhibit the couturier’s body of work, alternating between retrospective displays and temporary thematic exhibitions. The Paris museum continues the work of the Fondation, which held exhibitions between 2004 and 2016, including a show of work by David Hockney.

musée YVES SAINT LAURENT marrakech. Entrance courtyard. 2016 © Studio KO, Fondation Pierre Bergé – Yves Saint Laurent

musée YVES SAINT LAURENT marrakech. Entrance courtyard. 2016 © Studio KO, Fondation Pierre Bergé – Yves Saint Laurent

mYSLm in Marrakech conserves a part of the collection belonging to the Fondation Pierre Bergé–Yves Saint Laurent, which includes 5,000 articles of clothing and 15,000 haute couture accessories, as well as tens of thousands of drawings.

Designed by Studio KO, an architectural firm established by Olivier Marty and Karl Fournier with numerous projects in Morocco, Europe and the United States, mYSLm is located near the Jardin Majorelle in Marrakech. The location was acquired by Yves Saint and Pierre Bergé in 1980. The new building covers 4,000 square metres, and features a 400 square metres of permanent exhibition space, designed by Christophe Martin, showcasing the fashion work of Yves Saint Laurent. mYSLm includes a temporary exhibition space, a research library with over 6,000 volumes, a 150-seat auditorium, and a bookstore and terrace café.

Yves Saint Laurent. Place Djemaa El Fna. © Reginald Gray

Yves Saint Laurent. Place Djemaa El Fna. © Reginald Gray

The museum aims not only to present the creative world of Yves Saint Laurent and his close bond with Morocco, but also to offer a year-round cultural programme, including exhibitions, recitals, conferences and colloquia.

The museum stores 1,000 couture garments and accessories lent by the Fondation Pierre Bergé – Yves Saint Laurent in Paris, as well as 3,000 non-exhibited pieces from the Berber Museum at the Jardin Majorelle. A fundamental mission of mYSLm is to become a leading player in conserving extraordinary collections under optimal conditions.

The main exhibition hall features 50 pieces of work by the couturier, shown in an original interpretation of his oeuvre using garments that have been rarely seen in public to date. The display is arranged around themes dear to him, such as Masculine/Feminine, Black, A Vision of Africa, Imaginary Voyages, the Extraordinary Gardens, an Invitation to the Ball, Art, and A Curiosity Cabinet. Alongside the garments are immersive audiovisual elements, including sketches, photographs, runway shows, films, voices and music, offering a dialogue with the displayed items and revealing the couturier’s creative process.

Musée Berbère, Fondation Jardin Majorelle. © Nicolas Mathéus

Musée Berbère, Fondation Jardin Majorelle. © Nicolas Mathéus

The hall dedicated to temporary exhibitions will host diverse shows of fashion, contemporary art and design, and anthropology and botany. The inaugural exhibition, “Jacques Majorelle’s Morocco” (19 October 2017 – 4 February 2018), reveals the artist’s lifelong passion for Morocco, his fascination for the medina of Marrakech, the surrounding rural areas and the country’s medieval kasbahs.

The second exhibition, “Noureddine Amir’s sculpted dresses”, will feature the work of the Moroccan couturier Noureddine Amir (23 February – 22 April 2018), while the third, “Garden of Memory” (12 May – 2 September2018), curated by Mouna Mekouar, will focus on the work of Lebanese artist novelist, poet and painter Etel Adnan, Simone Fattal and Robert Wilson.

C. A. Xuan Mai Ardia

1919

Related Topics: museums, art and fashion, museum shows, news, venues in Africa

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