ART FAIRS ART AND THE INTERNET PROMOTING ART ART MARKET
The week-long VIP Art Fair is soon to debut its entirely online event and has released a list of participating galleries and artist and artwork highlights. Opening on Saturday 22 January, this unusual fair is free to browse through but offers special features to VIP ticket holders.
Of the 139 leading international contemporary art galleries participating in the fair, 21 have a base in an Asian country. We list these below:
- Gallery Hyundai, Seoul (VIP Founding Gallery)
- James Cohan Gallery, New York/Shanghai (VIP Founding Gallery)
- Faurschou, Copenhagen/Beijing (VIP Premier Large)
- The Pace Gallery, New York/Beijing (VIP Premier Large)
- ShanghART Gallery, Shanghai (VIP Premier Large)
- Ben Brown Fine Arts, London/Hong Kong (VIP Premier Medium)
- Bose Pacia / Nature Morte, New York/Berlin/New Delhi (VIP Premier Medium)
- Chemould Prescott Road, Mumbai (VIP Premier Medium)
- Galleria Continun, San Gimignano/Beijing/Le Moulin (VIP Premier Medium)
- Mizuma Art Gallery, Tokyo (VIP Premier Medium)
- Ota Fine Arts, Tokyo (VIP Premier Medium)
- VIP Art Fair announces gallery and artist line-up: We list Asian
- Pékin Fine Arts, Beijing (VIP Premier Medium)
- Scai The Bathhouse, Tokyo (VIP Premier Medium)
- Sommer Contemporary Art, Tel Aviv (VIP Premier Medium)
- Chi-Wen Gallery, Taipei (VIP Focus)
- Dvir Gallery, Tel Aviv (VIP Focus)
- Eslite Gallery, Taipei (VIP Focus)
- PKM Gallery, Seoul/Beijing (VIP Focus)
- STPI, Singapore (VIP Focus)
- One and J. Gallery, Seoul (VIP Emerging)
The fair will be set up traditionally, with three exhibition halls, and registered visitors will navigate using a map which automatically keeps track of the galleries visited. Searches can be made based on artist, gallery name, medium or, for VIP ticket holders only, by price range.
The three distinct exhibition halls of the VIP Art Fair are VIP Premier (comprised of 91 leading galleries each presenting 15 to 20 works depending on booth size – large or medium), VIP Focus (comprised of 24 galleries, each presenting eight works by a single artist), and VIP Emerging (comprised of 24 galleries, each presenting 10 works produced within the last two years by emerging artists).
Listed in the press release are some of the highlights of each of these halls. We list included Asian artists and their artwork below:
- Tomoko Kashiki, Sundress with a Bougainvillea, 2010, Ota Fine Arts, Tokyo (VIP Premier)
- Takashi Murakami, Korin Dokuro, 2010, Blum & Poe, Los Angeles (VIP Premier)
- Yoshitomo Nara, Your Dog, 2003, Marianne Boesky, New York (VIP Premier)
- Hiroshi Sugimoto, Al. Ringling, Baraboo, 1995, Gallery Koyanagi, Tokyo (VIP Premier)
- Thukral & Tagra, Dominus Aerius 4, 2008, Bose Pacia/Nature Morte, New Delhi/Berlin/New York (VIP Premier)
- Miri Segal and Or Even Tov, Dvir Gallery, Tel Aviv (VIP Focus)
Artworks will be presented on a virtual wall beside other works of art and the human figure and an advanced zoom function will allow close examination of the surface of an artwork. Galleries must provide supporting material for each artwork.
The gallery booths are actively staffed and dealers are online for 12 to 18 hours a day to work with clients across the globe (for galleries with multiple international locations access can be available 24/7).
VIP Art Fair is free to browse, though registration is required. Purchasing a VIP ticket, however, allows you access to some extra content. The VIP-only features that we like the sound of include:
- VIP ticket holders have the ability to connect one-on-one with gallery staff through an integrated chat and messaging system; conversations can be transferred to Skype or telephone if desired
- New on the Wall is a running list of new works that galleries put on view in their booths as the fair progresses
- Programming Partner Art21 has produced a video series of studio visits with 18 of the world’s most notable artists including one with Chinese artist Cai Guo-Qiang
Read more about the VIP Art Fair on their website and keep an eye on Art Radar for more fair updates and reports in the lead up to the event. This is one we are watching closely.
- Art so fresh it’s still wet at Contemporary Istanbul – video – December 2010 – we summarise a VernissageTV video that offers insight into the Turkish art market
- New fair Art Stage Singapore announces 100+ list of gallery participants – December 2010 – a copy of the press release from the event organisers
- Art world big boys attend second Abu Dhabi art – November 2010 – we pull out the main points of a report on the event by The National
- Emphasis on viewer experience not sales: Vitamin Creative, Cao Fei at Frieze – November 2010 – we explore the results of a collaboration between artist and art space
- A Sunday at Art Taipei – gallery comments, Australian media art, Pearl Lam – August 2010 – a collection of images and quotes portray an overview of the 2010 fair