Yutaro Midorikawa, Nam Hyo Jun, Kim Okko and Soh Taniguchi are four energetic 20-something guys that are doing “new things with Japanese art” and have garnered the support of none other than Takashi Murakami’s Kaikai Kiki. The Japan Times has published an article about these gallerist-curators, collectively known as 0000 (pronounced “oh-four”).

OOOO (oh-four). Image from

OOOO. Image from

Click here to read the original article on The Japan Times.

0000 started getting attention in early April 2010 when their Art Fair Free almost overshadowed the country’s most commercial fair, Art Fair Tokyo. Art Fair Free was based on the concept that you were able to barter for the artworks you wanted to purchase. In a still-recovering Japanese economy, the alternative model of the Fair forced buyers to really think about the value of art. 0000 were interested in “filling the gaps in the Japanese art world,” says Midorikawa to The Japan Times. Later events continued in a similar vein.

As a base for their activities they set up a gallery in Kyoto called, of course, 0000 Gallery. They make the bold claim that their May 2010 exhibition “Just a Party” was an antidote to the world’s staidness. In their next exhibition, named “¥2010 Exhibition”, all artwork was sold for ¥2,010. At the exhibition’s closing they had over 500 artworks red-dotted and, as if to emphasise saleability, it was held in a department store.

Photos from 2010 exhibition "Just a Party". Image from

Photos from 2010 exhibition "Just a Party". Image from

The Japan Times reports that Takashi Murakami, impressed by the group’s enthusiasm and energy after seeing “Midorikawa give a talk via an Internet live stream,” offered 0000 the use of his Tokyo gallery Hidari Zingaro for an exhibition series that ran through December 2010. “I think [Murakami] just liked the idea of a bunch of energetic young guys doing new things with art,” says group member Midorikawa to the newspaper.

The first show in the series, called “We are 0000!”, featured gallery walls covered with the names of corporate sponsors. “Usually, artworks go on white walls,” Midorikawa says in the article. “But we wanted to see what would happen if you put them on walls that at the same time display the financial system supporting the show.”

Following “We are 0000!” was “Oil Shock!”, which showcased work by young oil painters, and another show that featured 26 artists from Kyoto came next. “0000! OH, HOT! – 0000 BL Anthology” wrapped up the series by showing the manga art of Maelie Makuno.


Related Topics: Japanese artists, curators, Takashi Murakami, art spaces, gallery shows

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By Brittney

Brittney is a writer, curator and contemporary art gallerist. Born in Singapore and based in New York City, Brittney maintains a deep interest in the contemporary art landscape of Southeast Asia. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations.

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