Online auction house Saffronart recently opened a new gallery space in New Delhi, bringing its number of such spaces to three. The company’s online model has been so successful that it has been the subject of a Harvard case study. So why does Saffronart see a need for a physical presence?

Artnet homepage (screen capture). Image from

Artnet homepage (screen capture). Image from

Physical link still has value

For now, particularly when it comes to sales of contemporary art in emerging markets, it seems that a physical link to the art community and to collectors still has it place. As Dinesh Vazirani said when interviewed,

We think online is the direction things will go in over the medium to long term. In the short therm, we still see value in having a physical presence.


Related Topics: promoting artmarket watch, art and the Internet

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By Brittney

Brittney is a writer, curator and contemporary art gallerist. Born in Singapore and based in New York City, Brittney maintains a deep interest in the contemporary art landscape of Southeast Asia. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations.

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