In a globalised art market, galleries are promoting an increasingly diverse range of artists to local collectors.

Moscow contemporary art space 11.12 Gallery will open a second location in Singapore on 22 November 2012. The gallery aims to bring Russian artists to the Asian art hub’s collectors, while representing Southeast Asian artists in Moscow.

Logo for Moscow's 11.12 Gallery.

Earlier this month, GalleristNY reported that Russian-owned 11.12 Gallery will close its second location in Scottsdale, Arizona and open a gallery in Singapore. According to the magazine, the gallery’s first show, “Art Mosaic”, which will run from 22 November 2012 to 30 January 2013, will feature several Russian artists as well as others from China, Vietnam, Indonesia and Malaysia.

11.12 Gallery hopes to bring its artists, who primarily hail from Russia and the Ukraine, to a new, diverse audience. In addition to opening in the new location, the art space will participate in the 2013 edition of Art Stage Singapore, which represents their first Asian art fair appearance.

11.12 Gallery owner Alexander Sharov told Art Radar that he chose Singapore over other Asian art hubs such as Hong Kong for its development prospects. While the Hong Kong art scene is saturated with foreign galleries, Singapore’s cultural programming and contemporary art scene are on the rise, he says.

When asked about how he plans to break into the notoriously locally oriented Asian art world, Sharov says that while his gallery does not have a collector base in Singapore, he is confident that the quality artwork created by the young artists the gallery represents will attract Asian buyers.

In addition to bringing Russian artists to Singapore, Sharov plans to search the Southeast Asian region for young, talented artists to represent in his Moscow gallery. There are no galleries in Moscow focused on Asia, he states, and art collectors in the city are “not looking at Asian artists”. However, he believes that by bringing quality work to the buyer, he can make inroads into this under explored market.


Related Topics: market watch – galleries, globalisation of art, art in Singapore, art in Moscow

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By Brittney

Brittney is a writer, curator and contemporary art gallerist. Born in Singapore and based in New York City, Brittney maintains a deep interest in the contemporary art landscape of Southeast Asia. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations.

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