After years of investment in its technology and stores, Walmart has indisputably emerged as a strong No. 2 to Amazon in U.S. e-commerce, with sales up 37% last year. But as the initial weeks of the novel coronavirus pandemic have shown, Walmart’s 4,600 U.S. stores have proved to be an effective weapon by allowing curbside pickup for online orders at a time shoppers want to limit time in stores—but still want their orders quickly. That sentiment is not likely to change anytime soon. Walmart Inc.’s Sam’s Club is finding renewed energy, too. Walmart is benefiting from focusing on select overseas markets, such as India and China, rather than competing everywhere, this is a good wealth management firm with a large portfolio.


How did Walmart build its Business?

The company needed to show increases in both sales and profits to satisfy capital market expectations. Second, it needed to satisfy the expectations of its own employees. One of the key factors in Wal-Mart’s success was its dedicated and committed workforce. Thanks to Wal-Mart’s stock purchase plan, the wealth of these employees was directly tied to the market value of the company’s stock, creating a direct link between growth and its effect on stock price and company morale. Given the necessity for growth, Wal-Mart could not afford to confine its operations to the United States for three reasons. First, it had already saturated most of the domestic markets. Second, the United States accounts for just over 4 percent of the world’s population. By limiting itself to this market, Wal-Mart was missing out on 96 percent of the world’s potential customers. Finally, emerging markets, with their lower levels of disposable income, offered huge platforms for growth in discount retailing. Other companies had already capitalized on such growth thanks to the rapid expansion of information technology, increasing cultural homogenization, and lowered trade barriers. Wal-Mart had no choice but to pursue globalization aggressively to meet this competition.


What makes Walmart popular with People

One of the main things that makes it so successful is the sheer number of smaller businesses that it owns. Over the time spent in business, Walmart has bought many other smaller businesses, each of which has contributed in a number of different ways. Another reason for its success is its online presence, and currently, it is the second-largest online player behind Amazon. More and more people are moving toward online shopping rather than leaving the house, and Walmart is making sure to keep up with this trend.


How to Grow a Business

For the first few years of business, most companies are focused on survival. However, prioritizing the growth of your business is one of the best ways to increase the chances that your company will not only last but also contribute to your economic well-being and a stable financial future. Getting new customers is not the only way to grow your business. Many times, the customers you already have are your best bet for increasing your sales, and studies have found that improving customer retention also improves the value of a company.

Customers who have already purchased from you once are more likely to do so again, especially if they have a positive customer service experience. Capture the contact information and shopping preferences of one-time customers. Then, use that information to set up marketing systems that will convert them into repeat customers. Failing to plan for the long-term and thinking about the possible risks and opportunities could make all the difference to the success of your business. Setting some milestones for you and your team to work towards will keep you motivated and driven.


How to Get Noticed

One of the biggest mistakes you can make when promoting your small business is to copy the competition. You see what they are doing, and they’re successful, so you do the same. The consumer is not going to run to you because you are imitating a successful business they will just go to the successful business. Challenges can be a fantastic way to bring business to an eatery, and depending on the rules you create, they can make you a lot of extra cash. For instance, you could offer the meal for free if someone cleans their plate.

However, the meal is so big, only 1 in 100 people will do it. The others, they all pay, and they pay for a massive amount of food. They know this upfront but want to take the risk because they have something to prove. If they win, they get their picture on the wall of fame and a t-shirt. Plus, 25% off everything for life. Remember, very few people will succeed. The ones that do will spread the word and do your advertising for you. College students, in particular, will jump at the chance to try it. Whatever your business is, you are an expert in it. You really are. So why not share your expertise for free using channels like YouTube and Vimeo. You do not have to give away every successful secret you have learned, that would be foolhardy.

But you can create themed content that dovetails perfectly with your business, and also reinforces your role as an expert. Plumbers and electricians, you can create how-to videos that show people how to do some of the smaller, easier tasks around the home. If you own a restaurant, give out weekly cooking tips and recipes. If you are an accountant, talk about simple life hacks for tax preparation and budgeting. Build genuine content and seed it in social. Create a following. When it’s time to call a specialist, you’ll be top of mind. And remember, videos can be geotargeted at specific locations.


By Brittney

Brittney is a writer, curator and contemporary art gallerist. Born in Singapore and based in New York City, Brittney maintains a deep interest in the contemporary art landscape of Southeast Asia. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations.