PlayerUnknown Battlegrounds is a very popular, fun-to-play video game. It’s a multiplayer game which makes it super appealing as it allows friends and family to play together, and it is a battle royale style game. It was developed by PUBG and was inspired by the early 2000’s film ‘Battle Royale’ and it was released by them onto Steam in March 2017, later that month it was released onto Xbox One and the following year in 2018 it became a mobile game. As it became available on more platforms is became even more popular and had more people playing it than ever.

It’s a highly competitive game and there have been hundreds of players finding sneaky ways to one-up their opponents for the win, if you’re one of these people then have a look online for these cheats and tips as this will help you win more with pubg mobileIt’s an enjoyable game as each round it basically resets and you have an equal chance of winning as the rest of the people you’re playing against as players don’t start with any equipment, they all parachute into the same map and have to find tools and weapons once they land meaning no player has an advantage with better equipment before the game begins. Despite the success of the game initially, in recent gaming news, there have been rumors circulating that Player Unknown is in financial trouble, keep on reading to find out more. 

Financial Background 

Player Unknown Battlegrounds got off to a great start financially, when it was initially released in March 2017 in the first 3 days alone the game had made $11 million, which is a huge amount even for a video game. Then following the initial purchases in the next month sales exceeded $34 million which means this game lands a place on the top 10 list for highest-grossing revenue within 1 month. This trend continued, by the start of May the game had brought in $60 million and by the end of May, only 3 months after its release the game had reached $100 million in sales revenue, reaching this major milestone faster than extremely popular games such as Minecraft. In 2018 its popularity grew even more, it became the 2nd most downloaded mobile game in the world, with over 300 million downloads. The country that this game was most popular in and made up most of the market was China with 29% of all the game’s downloads. 

What Changed 

This game was received better than ever expected, it gained a big audience on release and managed to carry on attracting more players consistently and grew even bigger the following year. So, what happened then for a game that was doing this well to end up with the company that developed it in financial trouble? The reason they’re now in financial trouble is due to the Chinese government legislation changes around in-game selling. As we told you earlier China was the biggest market for the game, so this change was really damaging, the developers of the game are still waiting for the approval of the Chinese media regulator. Many people believe it is due to politics between the Chinese and South Korea, although Beijing hasn’t formally imposed a ban on things by South Korean companies, since 2017 no games based on South Korean content have been granted approval by the media regulator. This has massively impacted the earnings of the game and it is unlikely to be resolved unless South Korea and China improve their relationship. 

By Brittney

Brittney is a writer, curator and contemporary art gallerist. Born in Singapore and based in New York City, Brittney maintains a deep interest in the contemporary art landscape of Southeast Asia. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations.