Then you’ve come to the right place. If you’re wondering if a modern logo is right for your business (or even just what a modern logo is), you’ve come to the right place. In countless companies around the world, modern architecture can match perfectly with a functional aesthetic, and it may also work for yours! Taking a look at the history of modernism will help us understand how it relates to business.

The History of Modern Logo Design

The word modern is often used for design of the present. As a result, the word is often associated with “modern” design. However, when applied to design history, the term “modern” is actually a designation for a specific era dating from 1900 to 1970. What is modern design? The modern era was characterized by an ethos designed to put function over form, or to emphasize how information is effectively conveyed by design (instead of The application of sans serif typefaces, the implementation of grid systems, the use of photographs rather than illustrations, and the use of primary colors were all part of the process. Furthermore, the modern movement argued that the subjectivity of a designer should be suppressed in order to emphasize the “content” of a work. Modernism also aimed to create simple and recognizable symbols that could transcend cultural contexts in logo design. Please feel free to research any of the following sub-movements if you wish to learn more about the full scope of modernist history Modernism is often seen as a trend of the past, but some of its ideas are still prevalent today. Bauhaus Minimalism Abstract expressionism Neo-dada cubism etc. Each of these styles originated at different times and has influenced Examples of modernist logos, with an appeal to the spirit of the modernist era can be seen below!

Famous Modern Logos

Some of the most famous logos in use today were inspired by the modernist era, which is hard to believe. For example, the logos for eBay and Google look like this Even the similarity of these objects evokes the modernist ideal of non-subjective functionality, or the concept of shared ideas relating to aesthetics and functionality. A hallmark of the modernist era is the font Univers, which is also featured in eBay’s logo. Fedex, ABC, and IBM logos are also expressive of modernism due to their minimalist design and clear

Minimalist Logotypes for Ultimate Simplicity

Among the design philosophies of the modern era was the desire for work to be refined to a state of minimalism, using as little visual information as feasible to convey brand messages. Resultantly, there is an impact that is striking, powerful, and above all, A similar approach to the design of logotypes can be seen in the examples above There are no letterforms, only geometric shapes, and primary colors are used sparingly. In some examples, letters are laid out on invisible grids. In case your business has a refined aesthetic, you may want to choose a modern and minimalist logo!

Modern logos with symbols that are recognizable and universal

The modern movement came to be seen as a global movement, and logos of that era looked for universal recognition of their designs and the messages they contained. The success of this project was largely due to the extensive use of visuals rather than As an example, Square Up’s logo visually represents both a square and the concept of “up” The Academia de Artes Lalu and Vertex logos are two examples of how universal recognition is created with concise and simple design work that creates the presence of brand recognition with the least amount of design work. Using these examples as a starting point will help you get your business recognized quickly and easily if it is international or needs to be easily identified.

Modern logos using photographic sampling for classic modernist aesthetic

In the late twentieth century, modernism was known for the use of cut-and-paste tactics to layer photographs within designs. While it is not commonly used in logo design today (especially since more and more logos are being converted to vector formats), it is still an effective way to associate branding materials with the modernist period, which is helpful if you are looking to emulate a vintage or classic design. You can use a photo sample in a business presentation or in an advertisement if you have a logo in it, to give your business a modernist look. As exemplified by the Plop, photographic sampling creates both a classic-looking design as well as a useful tool. You will be able to identify Plop by its logo, which uses different chairs as images. This program (among other things) focuses on industrial design. Consider these examples if you would like to reference or use photographs to communicate your brand. If you are a fan of the aesthetic of the modernist era and would like to reference it, you may be interested in these examples!

By Cheng