We encourage you to create a vintage or retro-looking logo for your company if that is something you have been considering. Even though this kind of look is very popular, it lacks a lot of semblance of being played out and allows so much room for creativity and personalization. This week I have rounded up some of the most beautiful, creative, and inspiring examples of vintage logos that you can find right now, as well as some examples There are several different vintage-style logo trends, each having its own message, so it’s important to understand what’s going on with this type of logo art.
Badges and stamps, alone or over photos
It is a classic theme used in vintage logo design to use badges or stamps. Most designers choose basic shapes like circles, ovals, diamonds, or shields for these logos since they can be placed pretty much anywhere or over any image of a business or an item. Badges of this type tend to be fairly simple, consisting of just a few contrasting colors and one or more clear objects that distinguish the business.
It is not difficult to convert the simple badge style logo into a monotone stamp that can be overlaid on This kind of stamp logo overlay is perfect for a brand that sells using images of its products due to the online nature of so many businesses and the popularity of social media marketing.
Badges and stamps fashioned in a retro style are perfect for brands that want to draw consumers in through images of their products, and for brands where they intend to convey a nostalgic feel. The owner of this kind of logo might be hoping to express that his business is one that offers artisanal products, hands-on services, and a kind of personal attention that is harder to find in this modern age.
Using shapes, illustrations, and color schemes
One fabulous option to create a retro look-especially one that is inspired by the 1950s or 1960s-is to use simple geometric shapes of various sizes in several bright colors. The colors will draw attention to the design, and the harmonious play of the shapes will keep the eyes occupied.
It makes sense in this kind of business, of selling decadent treats, to connect their products to an era when the shelves at the grocery store weren’t crowded with low fat this and sugar-free that In a sense, they are reminding us that their donuts are the real deal, and that they are part of a time when splurging with a donut for breakfast and three cocktails for lunch was just normal. A limited use of retro colors is a great way to create a vintage look with full color printing (or so we like to think today, anyway.) It suggests a very vintage feel to color in two tones, or to use one focal color with two or three related colors as accents that make
For businesses who want to appeal to customers who have an idealized impression of the 1950s and 1960s, using a few bright colors and geometric shapes will be enough to do the trick. This kind of vintage-style logo may be the right choice for your brand if you want to convey the fun of a sock hop or a day at the beach with Gidget, or even a sense of glam like in the very first James Bond movie.
Hand-drawn, noise and textures, line art and flat design
By the middle of the twentieth century, it became fashionable to buy factory-made items, but today handmade items are making a comeback with a serious message. It goes hand-in-hand (heh) with the trend to use hand-lettered illustrations and hand-drawn illustrations. Additionally, this type of logo gives the designer an opportunity to display their artistic skills. An authentic hand-drawn or hand-lettered vintage logo has a sense of exclusivity, and goes hand in hand with the logo’s vintage feel There is no doubt that this was created by an artist, not punched out by mistake by a computer.
With the use of noise and textures in the backgrounds of these kinds of logos, a more subtle appeal is provided, as well as the feeling of being handmade. This can be found on a canvas or crumpled newsprint, in brush strokes, or in the grain of a wood.
In addition to modern design trends, retro designs are also influenced by modern design trends. The flat design is particularly popular at the moment, for example The influence of these trends is apparent in vintage-style logos, since they typically feature flat designs or line drawings as the focal point of their designs.
Whether they are intricate or simple, flat line drawings, hand-drawn designs serve as a welcome counterpoint to a world which is dominated by computer-generated images. The same effect can also be achieved by creating logos that look organic and set against organic textures. Especially if you wish to emphasize how unique your small business is in the midst of a sea of corporate competitors, this type of logo is an excellent option.
Industrial, land and sea, and manual labor in the outdoors
During the early- and mid-twentieth century, logos lacked the technical sophistication we have today, so they drew inspiration from simple, strong images that portrayed the world at the time. There were thus a great many images of axes, factory buildings, hammers, wrenches, and other tools of the time. As such, modern logos depict a virtual world and a more abstract interpretation of what work is than ever before. The imagery of vintage logos tends to draw a lot from the imagery of the Industrial Revolution, featuring simple tools and images.
In homage to the outdoors and animal life, the trend of depicting animals and the outdoors in vintage logos is another rebellion against the concept of living in urban centers and cubicles. There is something beautiful about natural themes, nautical themes, creatures of the wild, as well as old-fashioned themes of transportation that convey the feeling of freedom from a simpler time.
Viewers are pulled away from sedentary indoor lifestyles through vintage-style logos that incorporate imagery from the Industrial Revolution, the outdoors, and animals. In the hope of appealing to consumers who dream of adventure or freedom, or if you want your brand to provide those things, these types of retro-style logos will do the trick.
Typography and Borders
A vintage design’s typography is one of its most important elements. It’s no secret that designers in the past used specific fonts or hand-lettering to achieve the look they wanted for their logo. Deciding on a new typeface can instantly help your logo stand out in the crowd. Another fascinating aspect of designing vintage logos is the use of borders. Designs can be framed with borders to set off certain parts of a picture or badge, to determine focus areas, or to highlight specific In retro designs, the border can make or break the overall effect, depending on how ornamental and what colors are used.
To give your logo that retro look and feel, sometimes just working with the right typography and details like borders will suffice. When you feel there is a particular era of the past that really captures the spirit of your customer or the essence of your brand, creating a logo with the typography and details of that time is the best way to communicate that to them.
You can use vintage design themes and techniques to make a unique logo for your business in many different ways. It is not true what you might think at first, but these types of logos do not have any limits In particular, small businesses looking to stand out can benefit greatly from retro- or vintage-style logos since they are focused more on what consumers today want and enjoy. They are versatile and can be used for a wide range of brands, not just larger ones.